IMPORTANT: Avoid Expensive Fines and Copyright Infringement
Before you turn on that restaurant background music, familiarize yourself with the rules surrounding PPL (Phonographic Performance Limited) in India. You can’t just plug and play your perfect Spotify playlist or Local FM or turn on Youtube, or even hire a live cover band without having the proper licenses. You will need to first pay licensing fees and royalties to the artist, lyricist and recording company before you start to play your restaurant/pub or cafe background music.
EPIC Audio Visual provides licensed music and video content management services for restaurants, bars, pubs and cafes. Mail at contact@epicindia.in or call 9008490473 for music management services.
The 9 Bar and Restaurant Background Music Tactics
Once you’ve figured out your licensing, now comes the fun part: planning your perfect restaurant background music playlist. Why does the right restaurant or bar playlist matter? Studies show that music that meshes with your brand concept increases food sales by up to 15.6 percent. On the flip side, no music or just random music can actually hurt sales. Ready to press play on boosted sales? Let’s do this…
1. Match it with your brand. This is the most important aspect of creating an effective restaurant playlist.
2. Make your playlist long, or update your playlist frequently. Staff members and guests who come back will appreciate the variety.
3. Keep it dynamic. Songs that match your intended ambiance don’t all need to sound the same. Switch up the genre, band, and tempo.
4. Alter your music based on the time of day. Divide your playlist into different energy levels, or create a few different playlists.
Breakfast - Calm, uplifting sound
Brunch and Lunch - Slightly more energetic songs
Happy Hour - Lively music
Dinner - A dynamic mix
Late Evening - Increasingly upbeat
5. Don’t play music too loudly. If you or your guests have to raise voices to be heard, it’s too loud. You can also get an app to measure the decibel (dB) levels. Conversation and music combined should not reach over 70 or 80 dB, otherwise guests will have a hard time hearing one another. It can also lead to hearing loss over time.
6. Increase the volume if there are more guests. Humans absorb around .3 dB on average, so you’ll want to alter or decrease the volume accordingly.
7. Play slow tempo music to encourage guests to linger. If you’re not trying to turn tables at a certain point in the evening, slower music can encourage diners to stick around, potentially ordering a dessert or extra drink before leaving.
8. Play up-tempo music to turn over tables. Faster music can make guests feel like more time has passed than it actually has, leading to increased table turnover.
9. Consider partnering with music experts. You can also reach out to companies that specialise in optimising music for restaurants and can help you curate a unique music and video music playlist for your patrons.
For creating your unique restaurant/pub/bar signature music experience, contact EPIC Audio Visual for ideas and music consultancy at contact@epicindia.in or speak to our representative at +91 9008490473
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